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Recent Blogs
Targeting Healthcare Practitioners: The Digital Advertising...
The B2B healthcare industry requires digital marketers to be flexible and adaptable, leveraging new technologies and data sources to reach…
Step Up Your Marketing Game: Key...
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5 Reasons Why Your Marketing Strategy...
We explore why maintaining a solid marketing strategy is more critical than ever during a recession and the benefits this…
Google Analytics 4: The Future of...
Google Analytics 4 (GA4) is the next-generation analytics solution that collects event-based data from both websites and apps
Campaign Budget Optimisation (CBO): What it...
CBO as defined by Facebook “Campaign budget optimization (CBO) makes the most efficient use of your budget spending…
Essential Things You Need to Know...
Offering products and services nowadays are limitless. One of the good avenues to market your products and services is through…
Channeling the Power of Social Proof...
It is the start of the year, you list down in your planner your travel plans. One goal is to…
Automatic sharing of tweets to a...
I have bad news for you – automatic sharing of tweets to your connected Facebook account is no longer allowed.…
Facebook is giving us a new...
If you have a business and not utilizing Facebook Live yet for it, you are missing out on the benefits…
8 Updates You Need to Know...
Your business needs Facebook in your online marketing efforts. But with all the changes that are happening there, you have…
7 Updates You Need To Know...
Let’s face it. Everyone has heard of Instagram before. And most probably, you have to. But for the most part,…
Facebook Attribution – A Better Measurement...
Do you want to figure out the outcome of your marketing efforts across publishers, channels, and devices? Try Facebook Attribution. In…
What Your Business Probably Is Missing...
Conventional marketing attribution tools depend entirely on cookies and last-click attribution, and this is probably the reason why you are…
6 Updates You Need To Know...
You want to get your business out online successfully. And of course, you have a lot of things to do.…
Why you need a MISFIT to...
The way to do business has changed, and it affects everyone – including your business. You’ll be surprised at all…
Google Ads Parallel Tracking and You
So you just received this message about your Google Ads Account… “Dear Google Ads Advertiser, You are receiving this…
Social Media Networking for Business and...
Social media networking solves one of the challenges businesses face in expanding their network. Why is this important? Because a…
Facebook Pixel, Now In Facebook Groups?
If you’ve been trying your hardest to expand your reach but finding no luck with running your Facebook page, you…
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There are a lot of dos and don’ts on social media that you don’t know where you should start. It’s…
Facebook is testing new info labels...
In its effort to improve transparency on the platform, social media giant Facebook seems to be testing out another measure.…
Instagram’s IGTV is cool, but do...
Finally, users can now post longer form videos via Instagram’s IGTV! Thanks to Instagram for providing users a guide on…
Why Schema is the #1 tool...
There’s been a trend we’re seeing across many of our client ad accounts that is proving to increase our ad…
Avoid An Extra 10% Tax On...
With the recent Australian tax law change in relation to the supply of advertising (eServices), Facebook is now registered for…