OzMobiles

Misfit Digital created a strategic digital marketing plan that utilised specific personas, ensuring that the brand was relevant and engaging to a broader group of consumers. 

This quickly built trust in multiple new segments, allowing OzMobiles to engage and convert new consumers and re-engage previous customer advocates to repeat purchases. 

Within 12 months, the digital marketing campaign helped grow OzMObiles into a multi-million dollar company.

We are proud to have been recognised with three industry awards for our work with OzMobiles.

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3 Ravens

Through Facebook, we utilised local area marketing to support the BWS Local Luvva Competition, where users voted for their favourite local beer. We created a cost-effective awareness campaign to encourage locals to vote for Juicy IPA by driving them to the voting landing page. This resulted in a cost per click that was considerably below the industry average at only $0.60 per click.

3 Ravens won the competition with more than 6,000 votes, winning the opportunity to distribute Juicy IPA in nearly 100 BWS stores. To support and drive people in-store we also integrated a stockist app on their website, to direct consumers to their nearest bottle shop or bar.

Destination Living

We developed a Digital Strategy focussing on Destination Living’s unique customer personas and the buyer’s journey. This led us to target a very specific audience in particular locations. As a result, we generated high-class leads with a high conversion rate, contributing to a full build schedule of projects over $1 Million and have continued to deliver great year-on-year growth over the last three years.

Misfit is great to work with. The service is personalised; they listen, adapt and gravitate to what works for our business and also where we want to take it.

- Grace

Ivan’s Pies

In 2020, Ivan’s Pies were looking for a solution that allowed them to deliver their range directly to the customer. We developed a full Digital Marketing Strategy, which included a new e-commerce Shopify website, Social Advertising, a more consistent Social Media presence and a way for the company to collect amazing reviews through the Loox platform.

Add a comprehensive email marketing plan, and the company went from zero online sales to over $30,000 a month in just six months.

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Halaxy

With the market value of healthcare software projected to reach around $29.9 billion by 2023, Halaxy was faced with an amazing opportunity to tap into this market and grow to become a world leader in this category.

We developed a comprehensive marketing campaign strategy that amplified messaging across Facebook, Instagram, Google and YouTube. We utilised the right channels for brand awareness, Facebook/Instagram and YouTube and closed the conversion loop through Google.

After experiencing unprecedented success in Australia, the campaigns were rolled out across NZ, UK, Ireland, Canada, South Africa, Singapore and Hong Kong.

Simply Orthodontics

Simply Ortho came to us with the challenge of getting higher-quality leads in a targeted local area in Melbourne. After comprehensive research on their ideal customer, needs and location, we devised a Digital Marketing strategy that utilised Facebook and Google advertising to find the right people at the right stage of their buying cycle.

We used the Facebook platform to increase brand awareness and traffic, and Google retargeting, delivering over 100 leads per month at an average cost per lead of only $15 – $20 – more leads than they know what to do with!

That’s where a good lead nurturing program comes into play and enables us to help keep the leads warm and actively interested in the brand.

Lowitja

We developed a digital strategy and marketing plan to amplify the brand and its offerings, including; a comprehensive audit, stakeholder research, persona development and validation, including tone of voice, digital content and channel review, digital content and comprehensive channel recommendation, execution and rollout plan.

We then rolled out a strategic marketing plan that covered their website, SEO, content pillars and marketing, e-mail marketing, social media marketing, SEM and Hubspot set-up, integration and automation.

Owlet

Owlet is a beautiful brand with a rich history of storytelling and authenticity. This allowed us to showcase this authenticity and beautiful work through the visually engaging world of Instagram (and Facebook).

By showcasing the artist’s style and connection, we found the market that resonates the most with their style, values and inspirations. 

With a loyal and passionate following, we also were able to utilise email marketing to regularly engage with potential customers by promoting new collections and events. An automated welcome and abandoned cart series also helped to increase sales. Within a few months of working with Owlet sales were up almost 400%!

Testimonials

  • "Their service is personalised, they listen, adapt and gravitate to what works for our business and also where we want to take it. "

    Grace Patane

  • "Katija is a digital genius! Very engaging and authentic, a pleasure to work with."

    Tony Holmwood

  • "I had a problem with Google Analytics that a few people tried to sort out to no avail. Then Cris from Misfit fixed it straight away! Brilliant."

    Julena Nola

  • "Love the perspectives. Action packed goodness. Your guys are awesome. Thank you.'

    T-Roy While

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