Paid social & digital strategy that actually works.

A different kind of agency partnership.

Senior-led paid social and digital strategy, built for ambitious SMBs and not-for-profits.

Most agencies are built backwards. Junior account managers run your account. Strategists you met in the pitch disappear after onboarding. Reports are slide decks full of numbers nobody acts on.

We built Misfit the other way around. Senior practitioners. AI-augmented work. Strategy before spend.

You can succeed in this ever-changing digital landscape with the right data-led strategy and guidance.

Strategy

Most agencies optimise the ads. We optimise the system — the offer, the audience, the funnel, the creative, the channel mix. Ads are downstream of all of that.

Media

Paid social done properly. Meta, Google, Tik-Tok, LinkedIn. Built around what your business actually needs, not the channels we happen to like.

AI-Augmented

We use AI where it makes us faster and sharper — creative testing, audience research, reporting, optimisation. Humans still make the calls that matter.

Reporting & Testing

Reports that tell you what to do, not just what happened. Continuous testing, learning, killing what’s not working, doubling down on what is.

How do we do this?

Expertise

Senior practitioners with years of experience running paid social and digital strategy for SMBs and not-for-profits across Australia and NZ. You don’t get a junior with a template. You get the person who’s done it hundreds of times.

Empowerment

We don’t gatekeep. Every report explains the why. You’ll finish a quarter with us knowing more about your marketing than you did at the start. That’s the point.

Trust and Partnership

Long-term relationships, not transactional engagements. Most of our work comes from referrals — because the people we’ve worked with send us the people they know.

AI-Augmented Work

We’re integrating AI across creative testing, audience research, reporting and optimisation. Not because it’s trendy — because it means more of your budget goes to media and less to manual labour.

Book a Strategy Call →
Book a Strategy Call →

Work we’re proud of

Halaxy - Lead Generation

Halaxy - Lead Generation

Harvest Lane - E-Commerce

Harvest Lane - E-Commerce

Destination Living - Lead Generation

Destination Living - Lead Generation

3 Ravens - E-Commerce

3 Ravens - E-Commerce

Lowitja - Strategy

Lowitja - Strategy

OzMobiles - E-Commerce

OzMobiles - E-Commerce

Owlet Art - E-Commerce

Owlet Art - E-Commerce

Ivan's Pies - E-Commerce

Ivan's Pies - E-Commerce

Testimonials

  • Photo of Grace Patane, client testimonial

    "Their service is personalised, they listen, adapt and gravitate to what works for our business and also where we want to take it. "

    Grace Patane

  • Photo of Tony Holmwood, client testimonial

    "Katija is a digital genius! Very engaging and authentic, a pleasure to work with."

    Tony Holmwood

  • Photo of Julena Nola, client testimonial

    "I had a problem with Google Analytics that a few people tried to sort out to no avail. Then Cris from Misfit fixed it straight away! Brilliant."

    Julena Nola

  • Photo of T-Roy While, client testimonial

    "Love the perspectives. Action packed goodness. Your guys are awesome. Thank you.'

    T-Roy While