Unlock Local Profits: How Google's Tools Can Drive Customers Straight to Your Door

Owning a local business is rewarding, but it comes with its own set of challenges, especially when it comes to visibility. Have you ever Googled your business only to find it buried under competitors? That's disheartening. Worse, research shows that around 75% of people never scroll past the first page of search results. The businesses that appear at the top get the lion's share of clicks, calls, and foot traffic.

So, how do customers find you among the sea of competitors? They're more likely to click on the first listings they see, whether those are ads or Google My Business profiles filled with glowing reviews. Your business being invisible or lost in the maze of Google's second or third pages could be costing you, customers, every day.

The good news is Google offers simple yet powerful solutions to address these pain points: Google My Business, Search Ads, and Local Shop Ads.

Google My Business

Starting with Google My Business (GMB) is an excellent first step. It's free and allows you to control how your business shows up on Google Search and Maps. By optimising your listing with photos, accurate opening hours, and quick responses to reviews, you're more likely to get clicks, calls, and visits from interested customers.

Google Search Ads

Google Search Ads are worth the investment for immediate visibility. These ads place you right at the top of the search results. You pay only when someone clicks on your ad, making it a cost-effective solution for local businesses looking to attract more customers.

Local Shop Ads

If you have a shop, Local Shop Ads showcase your products directly in search results, including a picture, the price, and your location. This can direct people right into your physical location.

While these tools can offer a significant return on investment, they require a strategic approach to maximise benefits. Missteps could save precious dollars. Hence, it's crucial to have a team that knows what they're doing when setting up and managing your Google presence.

Google's tools can give your local business the boost it needs, making you more visible to potential customers. A small investment can lead to more calls, more visits, and more sales, solving the pain points that many local businesses face. Don't let competitors outrank you; control how your business appears on Google today.

If you need help figuring out how to start or want to ensure you're getting the most out of your digital marketing spend, feel free to reach out to us at Misfit Digital to ensure you're ahead of the pack.