8 Updates You Need to Know About Facebook for Your Business
Your business needs Facebook in your online marketing efforts. But with all the changes that are happening there, you have no idea where to begin. There’s a lot of recent news about the modifications Facebook made. And honestly, you don’t have any idea where to begin.
We have to understand these changes are driven by how users and marketers are using Facebook.
And yes, the significant changes are going to affect businesses on how they use the platform.
We have to realize that Facebook users are changing their behaviors. According to the Pew Research Center, they surveyed 4500 people to see what these changes are.
Here’s what they found out:
- More than half of users over the age of 18 have adjusted their privacy settings in the past year
- 42% of Facebook users have taken a break from Facebook in the past year, with up to 26% even going as far as deleting the app from their phone
- 74% of users have either modified their privacy settings, reduced how often they check Facebook or deleted the app from their phone.
- Younger users (ages 18 to 29) were most likely to have deleted the app from their phones.
This means creating mobile-first content is essential. This also means that mobile ad placements are still driving results.
These changes help the way businesses use Facebook in their online marketing efforts.
These are 8 Updates You Need to Know About Facebook for Your Business.
Watch Party & Creator Studio
One of the things that a business owner using Facebook has to use is Facebook Watch and Creator Studio. These are now running worldwide.
Facebook Watch. This tool compiles videos from pages and creators that you follow into one place for users. Users are notified if the pages and creators they follow have new content available. This focuses on video content.
Creator Studio. This is available when you use the Facebook Business Manager. This tool lets users manage content and social presence – for all pages in one place. This is an easy way to check on things for creators and businesses who create content.
Admins Can Now Pixel Groups
Wouldn’t it be great if we can get more data? We can when we use Facebook Pixel on our page. But what if we use that too on groups?
Admins can now gather information that can be used strategically. It’s possible to gather quantifiable data from groups with more than 250 members. This will show how their groups are creating specific actions. They will be able to track their groups with the help of pixel. Information on user growth, in-group activity, and engagement with their websites is seen.
This is a great way to see how their Facebook groups are affecting their business.
Canvas Ads Changes
Canvas Ads is now called “Instant Experiences.” And right now, they have ready-made template options.
Here they are:
- Instant Forms, which is brand new and works like lead gen ads, allowing users to fill out a quick form to learn more about your business.
- Instant Storefront, which allows businesses to display products in a grid-format, making them easy to view and purchase
- Instant Lookbook, which makes it easier for companies to show use cases of the product
- Instant Customer Acquisition, which prioritizes driving specific actions by featuring clear CTAs and showcasing different offerings
- Instant Storytelling, which focuses on using images and videos to tell your brand’s story
These are designed to be engaging and creating an immersive experience. That’s why using a lead form instead of just asking users to purchase is a huge advantage for businesses.
New Tracking Events Coming Soon
Facebook is now rolling out eight new standard events. This will help advertisers and businesses with tracking using their tracking codes.
These standard events are:
- Customize Product
- Find Location
- Start Trial
- Submit Application
This will be a tremendous asset to many businesses. Another thing it will do is reduce the number of complicated custom events you need to create and keep track of.
This is going to be replacing cost metrics for on-site activity. It’s replaced by cost metrics that reflect actions happening across the globe.
This will provide more big-picture views. It will help you make better and informed decisions in your online marketing efforts.
Stories Ads for Facebook
Instagram uses Stories Ads, and it has helped a lot with Instagram marketing. Now it’s coming to Facebook too.
Facebook Stories Ads supports Single Video, Single Image, and Slideshow ad formats. It does this to support the following ad objectives:
- Brand Awareness
- Lead Generation
- Mobile App Install
- Video Views
The ad formats must meet the following media specifications:
- Facebook Stories media must have an aspect ratio between 9:16 and 1.19:1
- Minimum media width: 500 pixels
- Aspect ratio tolerance
Now, this seems a bit complicated. Facebook wants to make it easier for businesses to modify their video content. They are making a button that will convert their existing video content to Stories Ad format.
Advertisers Given More Information About Ad Placements
Wouldn’t it be great if businesses knew what kind of information to have when it comes to their ad placements?
Facebook is now allowing advertisers to see a complete list of possible placements. They can see where their ads could appear when they’re creating the campaign.
This is a tremendous asset because it improves visibility. If you want to make sure where you want your ads to go. Having this list lets you know if you’re ready to go ahead. It can also help if you’re going to restrict placement and targeting options a bit more.
Not everyone likes to see specific content. Wouldn’t it be nice to snooze these? That’s why Facebook Snooze is here. This allows users to snooze particular material. This is now happening in the US, UK, Canada, New Zealand, and Australia.
This is the new Keyword Snooze feature. Users are allowed to temporarily hide posts by choosing keywords they don’t want to see. Only posts that contain the exact word or phrase will be hidden from the user. Content from feeds, groups, and pages containing the keywords will be hidden for 30 days.
How will businesses and marketers get over this? They have to make content that people will want to see. Content that matters.
These are the changes and updates that businesses can use for their marketing efforts using Facebook.
Now, it would be hard to know which one to use or implement. You can try for yourself and your business. But it will take up your time, effort and energy.
Why not let the experts do this for you?
Ask us how. We’re ready to give you a hand.
Top Facebook Updates That You Can’t Afford to Miss – September 2018 Edition