If you have a business and not utilizing Facebook Live yet for it, you are missing out on the benefits Facebook Live can deliver. And if you are just starting to learn it, Facebook’s producing a new video preference which intends to improve engagement by allowing makers and publishers to post pre-recorded video inside the Facebook Live setting. It’s called Premieres.
Sounds strange, isn’t it? Particularly given Facebook once desired to curb “phony” Facebook Live videos, where publishers re-show old material over Facebook Live with a specific end goal to get an improvement in terms of reach.
This isn’t exactly that. Labeled “Premieres”, the brand-new measure would give authorized publishers the freedom to show pre-recorded material through what’s basically Facebook Live, however, the videos would apparently be identified as “Premiere” and not “Live”.
Facebook’s VP of Product Fidji Simo had this to say:
“People will be able to experience Premieres of videos like movie trailers, new episodes of Facebook Watch shows, or new content from their favorite creators, alongside other fans together in real time – just like watching a Facebook Live video.”
So while it seems that a Facebook Live video and watchers will have the capacity to comment and connect in actual time, the idea is not to misinterpret what is and isn’t live content (which, as noted, is the thing that Facebook has looked to weed out previously). The incentive is to give users another approach to communicate around video content, growing the communicable viewing experience of live to more formats.
That’s the main area which both Facebook and Google been inspecting lately.
As established by the launch of Facebook’s dedicated common live-streaming app Bonfire and the inclusion of brand-new group crowd streaming components inside Instagram Live, Facebook’s hoping to take advantage of that usage of video as a conjoining, chatty device – which is a rising trend, especially among younger users.
Facebook’s been trying out ‘Watch Party’, which empowers Facebook aggregate admins to share open video clips with their affiliates, and viewers to then give out their comments and talk about the material in real time – once more, like a Facebook Live video.
On their end, Google developed “UpTime” and was launched during the early part of last year. UpTime gives its users the ability to create videos with indicators to let them know where their friends are (in the video) and the ability to comment.
Both Facebook and Google believe that communal video viewing is an uprising trend. As compared to regular video posts, Facebook Live videos generate 6x more engagements or interactions.
Premiere is poised to give its users a boost to engagement opportunity.
At first, it may look like a little bit unclear in terms of what’s live and what is not. But it still holds the fact that it is going to be a good addition as trends suggest.