There's been a trend we're seeing across many of our client ad accounts that is proving to increase our ad return significantly.
As you know there has been a few interesting data issues with Facebook over the past few months, as a result they are removing Partner Category data. This basically is 3rd party data sources that they have purchased
With the recent Australian tax law change in relation to the supply of advertising (eServices), Facebook is now registered for Goods and Services Tax (GST) in Australia. All advertisers with tax country of Australia that have not provided a valid ABN will be charged an additional 10% GST for advertising services after July 1, 2018.
By providing your ABN, you confir