I have bad news for you – automatic sharing of tweets to your connected Facebook account is no longer allowed. This was announced by Twitter:
If you click the link in the tweet, it will take you to a page where you’ll be given instructions on how to manually re-share your tweet post to Facebook via a link.
If you have been enjoying the automatic sharing of your tweet posts to Facebook before, you can blame this change to the Cambridge Analytica Scandal. This has opted Facebook to totally disable re-sharing functionality for many apps, that includes Twitter. This action is seen as a measure to limit auto-posting activities of spammers. The changes took effect on August 1st.
Please note that you will still see Facebook as one of your Twitter accounts’ connected apps.
Even though it still appears, it’s not going to work anymore. You may try to fix it by disconnecting and reconnecting, but this message will keep on reloading. It just won’t allow you to re-establish it.
To clarify things, Twitter now added a note in their Help Center.
If you think that’s bad news, the truth is you should never do this at all.
Tweets that go automatically on Facebook look out of place. Unless you are always cautious of what works on each platform, but nevertheless, by doing that you are actually limiting your content. This results to you not being able to maximize the full capability of these platforms. What is the result? You are failing your audience in some capacity.
I’ll give you an example, hashtags are not that helpful on Facebook. The maximum number of characters on Twitter will definitely cut off your captions on Facebook and Instagram.
Yes, automatic re-sharing will save you time, but really, the only way for you to ensure you’re giving your audience quality content is to put in the time. That way, you’re also providing them with the best experience in different apps.
Bottom line is, it will yield better results for you in the long run if you always try to give your audience quality content. So, I can say, removal of tweet cross-postings is actually a blessing in disguise. Hooray for this!