Offering products and services nowadays are limitless. One of the good avenues to market your products and services is through harnessing the power of Facebook. Facebook users proliferate, the platform continues to flourish and improve with different functionalities that can be channeled into a marketing strategy. It is now easier to sell, buy, post, and advertise because it can be promoted through your profile and sites by utilizing Facebook Ads.
What is Facebook Ads?
Facebook Ads enables users to utilize Facebook as a toolkit to market their products and services. They offer ads options based on your budget and expertise level. In addition, Facebook is also connected to other social media platforms such as Instagram, WhatsApp, and Messenger where it would be easier to reach and communicate target users and clients. In Facebook Ads, users can easily plug advertisements and do marketing by creating advertisements through Facebook. Putting ads on Facebook becomes a crucial source for branding and generate more traffic to websites. Also, Facebook Ads are in a constant update to ensure that it addresses the ever-evolving needs and strategies, marketers needed to reach out to users and other potential clients as well.
What Do We Expect to See with Facebook Ads Update?
Facebook thrives on feedbacks from different users and communities. With these feedbacks, Facebook Ads are updated and improved based on the needs and suggestions from the majority of users. Facebook Ads Update ensures efficient and trustworthy generation of advertisement and conforms to the majority of international policies on information.
Here are some of the Facebook Ads Updates:
Your client is your best ambassadors to provide suggestions and recommendations to other Facebook users. When people are looking for recommended places to eat, shop or hire services, they ask families, friends and colleagues. Facebook developed the “Recommendations” to the Page. Users will be able to post recommendations to business which includes text, photos and tags to a business page.
- Increased Visibility of Story
Page Stories suggests ways to tie up with your clients and connect with them with your business newest and latest offerings. Facebook Stories provides additional placement to your News Feed, Instagram Stories, and Messenger which deliver your business’ message in an immersive environment. Page Stories can be utilized to promote your ads aside from the usual newsfeed and keeping your connection to your customers.
- Keeping Advertising Safe and Civil
To ensure that Facebook Ads are free from maligning individuals and organizations, Facebook Ads update include Removal of Targeting Options. Facebook Business page stated “We’re removing 5,000 targeting options to help prevent misuse. While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important. This includes limiting the ability for advertisers to exclude audiences that relate to attributes such as ethnicity or religion.”
In addition, Facebook also included the Expansion of Advertiser Education which educates advertisers on obligations under their policies. Facebook Ads requires completion of certification in order to continuously promote and market their products and services. Facebook Business stated “For over a year, we have required advertisers we identify offering housing, employment or credit ads to certify compliance with our non-discrimination policy. In the coming weeks, this new certification will roll out gradually to all US advertisers via our Ads Manager tool. Advertisers will be required to complete this certification in order to continue advertising on Facebook. We’ve designed this education in consultation with outside experts to underscore the difference between acceptable ad targeting and ad discrimination.”
With these steps, Facebook controls the fake news and political ads by imposing rigorous guidelines and validation to ensure transparency and accountability of users. Facebook also works double time to ensure that any distorted or misleading fake news is being removed to regain the trust in the ads that appear in the feeds and pages of users.
- Updating Facebook Ads Metrics
Facebook added metrics that will help users to evaluate their ad performance by providing a holistic view by accounting all ways on how people have networked and interacted with the business. Furthermore, the ad metrics also provides what could be the impact of those interactions based on the business results and reactions. Facebook Business states “We also redesigned the customize column selector in Ads Manager to consolidate website, mobile and offline metrics. Previously, you had to select three separate metrics if you wanted a holistic measure of purchases across these channels. Now, you can get this reporting just by selecting one metric.”
- New Messenger Augmented Reality
Facebook announced the new Augmented Reality integration in Messenger which allow businesses to leverage the “Camera Effects Platform” to easily integrate Augmented Reality into their Messenger experience by conveying virtual reality one step closer to users. The idea for this is to help users on deciding on a product by virtually trying it and share the experience with their friends for suggestions and feedback. The AR effects can help businesses in ensuring that their customers and potential clients see the product or services closely.
Final Words on Facebook Ads Update
These updates for Facebook Ads can be a game changer, not only it provides new policies and new effects but also provides new methods to strategize advertisement for businesses. These updates also level up in the user experience in terms of providing better Facebook Ads services and how to efficiently execute an advertisement for the target market and users.
Facebook is one of the largest social media platform in the world, which equates to millions of user views of advertisement consistently. With the improvement and updates of Facebook Ads, it would ensure that most of the advertisement are trustworthy, safe and appropriate for businesses.
How about you? Which of the updates do you think could be a useful way for you to put up your ads and reach out to your potential clients and target users? Do you look forward to utilizing the new updates in your page or profile? Do share with your ideas on Facebook Ads Update.
It is the start of the year, you list down in your planner your travel plans. One goal is to travel with friends. One of your friends asks you to check for a great place that all of you will visit and enjoy a few days of break. You checked out websites, travel apps and even ask a few people where is the best place to take a few days of vacation. You read blogs and websites, reviews and even considered family and friends’ recommendation. Upon doing research, which place do you think you would select and share with your friends? Are you most likely to go to most visited places or will you try to take the risk and go to a road less traveled?
If you are like most people, you are likely choosing a destination with the most number of people who already went and recommended the place. You will probably even ignore those places without any reviews in it. It is not a twist of fate that we will choose a good travel destination with lots of positive reviews and lots of people visiting. It has to do with psychological occurrence called social proof.
What is social proof? The social proof theory was coined by Robert Cialdini in his 1984 book titled “Influence”. It describes a psychological and social phenomenon wherein people copy the action of others in an attempt to undertake the behavior in a given situation1.
Let’s go back to your search for a great vacation place for your friends. The reason you will consider visiting the place with the most number of people who already visited and recommended is assuming that the place is really good and will provide great tourist experience instead of trying a new place. Our thinking is that if the place is a must visit it must be so good enough that people are flocking to go to. That is what we call the social proof.
Why Is It important to Channel the Social Proof?
Based on the study “The Science and Practice of Persuasion” by Robert Cialdini and Noah Goldstein which was published at Cornell University in 2002, research reveals that there are six basic principles how one person might influence another. Those principles are labeled, liking, reciprocation, consistency, scarcity, social validation, and authority. In the article, these principles were used in the hospitality industry to harness the power of persuasion and ensure success in the industry2. How do we apply this in a digital marketing setup?
In order to apply this in Digital Marketing setup, we must take note of the six principles:
Based on the study, most people acknowledge that those who are physically attractive have a social advantage held by a few others, but evidence suggests that people have grossly underestimated the degree to which is true. In addition, attractive people are more successful at eliciting compliance with their request. In digital marketing, you tend to make your products and services attractive and appealing to potential buyers and users. It is our nature to be attracted to beautiful things or beings. Remember our example above in researching for a potential place for a vacation? In an online setting of promoting a place, this means putting up an attractive or interactive website, take nice and quality photos of the location, and sharing a good description and details via travel applications which will gain a liking with the masses. In addition, it is also a value add if a tourist leaves positive remarks regarding on their vacation experience that will invite people to try and visit the place.
A Chinese proverb states “Favor from others should be remembered for a thousand years”. This emphasizes the importance of reciprocity. One of the tactics used by social media strategists is providing special gifts, freebies, samples and raffle prizes to generate the interest of the people and get curiosity as well. In addition, a contest that requires to follow and tag a few friends for a certain freebie is guaranteed to gain more followers and potential travelers to try to visit the place. Most of us would really love to win a raffle of an all-expense paid vacation or even get discounted rates that we will surely recommend it with our family, friends, and colleagues. This also encourages people to try it and gain a following.
Ever notice why we keep coming back to hotels with good service, hotel room upgrades and discounted rates? It is our innate nature to not only appreciate good things done for us but also, we crave for a good service which keeps us relax especially on vacation. You also notice when the hospitality staff does not treat us right, we tend not to repeat the experience and look for better accommodation elsewhere.
With this principle, consistency means taking advantage of the fundamental human tendency to be and to appear consistent with one’s actions, statements, and beliefs. Applying the principle in digital marketing means we need to be consistent in the content of our pages, sites, and even images we share to our customers and would-be customers. Like when you browse a travel application or travel website, most of the time we are more inclined to check sites with consistent updates with their websites compared to those travel sites with few or no updates at all. Furthermore, people are more inclined to return to a specific place especially if the hospitality and reception of the staff are consistently warm and relaxing. Consistency is our key in delivering the right message and advertisements in our social media for people to follow and get more interested in a product, services or items.
Scarcity pertains to items and opportunities that are short in supply or unavailable tend to be more desirable to consumers than those items that are plentiful and more accessible. Have you observed that whether it’s the last piece of cake, a few sets of clothes, last hotel room, and final unclaimed online stock, items, opportunities or services that are short in supply or unavailable tend to be more desirable to the majority of us? According to Michael Lynn, author of “Scarcity Effects on Value: Mediated by Assumed Expensiveness” in Psychology Today journal, “The often adaptive shortcut is one that naturally develops, since we learn early in our lives that things existing in limited quantities are hard to get, and that things that are hard to get are typically better than those that are easy to get”3.
When we apply this to digital marketing, we emphasize the scarcity principle by saying that the supplies are in limited supply or will be offered for a limited time only. One example is the flurry of coffee drinkers every Christmas to avail the ever-coveted planners by completing the stickers and trying limited coffee drinks. In addition, when you travel you notice that some hotels would advertise in the websites that there are limited rooms, or the day trip guides are only limited which our tendency is to act now and purchase it immediately fearing that we won’t be able to book an accommodation or avail services.
- Social Validation
The principle of social validation asserts that people frequently look to others for cues on how to think, feel, and behave. In applying this principle, if you are an owner of a resort, hotel or restaurant, you always aim to have positive reviews which will be the basis for other potential customers to consider trying and purchasing the product, service or accommodations. In our example above, when we research for a place to visit, we consider the positive review and experience before booking a hotel, a tour or even the restaurant. For sure you don’t want to stay in a questionable hotel with few reviews or have lots of negative reviews? Another example of social validation is using the Airbnb application. Most of the time when you want to avail accommodations in the website, you tend to check the comments and reviews provided by the previous occupants. You based your preference on which accommodations have positive comments compared to those who have a few or no reviews at all.
The principle of authority is we tend to defer to the counsel of authority of figures and experts to help us decide how to behave, especially when we are feeling ambivalent about a decision or when we are in an ambiguous situation. Experts also have a hand in helping us decide what we should think. In our search for the best travel deal, we sometimes look up to expert opinions from celebrities, social media influencers, and endorsers regarding a tourist location. It is not a surprise anymore that when we see our favorite celebrities or social influencers which we considered as “authority” in speaking or representing a certain product, item, services, and even opportunities. Most of these influencers have a very active social media following which tends to encourage masses to try a new product or patronize services.
In digital marketing, find a reliable influencer or expert that will provide useful insights and endorse your products and services. You can also collaborate with a group of people who provide expert opinions, review and recommend your products and services. In addition, some travel accommodations or services also post their awards and recognitions which also increase their customers and recommendations by proving that they are one of the best in the field. Ever noticed hotels and restaurants with TripAdvisor badges or approval sign from trusted websites and magazines? It is also their way to prove that they are one of the highly recommended places you can avail around the area and provide one of the best services they can offer.
Social proof is a useful tactic in digital marketing. Social proof principles are already being used in different industries and digital marketing is not an exemption. These principles also work in aggregation with one another to produce a more effective persuasive effect. You can use it to plan on how to capture your customers and potential customers. In addition, it shows how to provide a better customer or user experience. But do take note that if we are going to apply social proof principles it is also important that in applying them, we need to be honest and ethically conscious to avoid any bad consequences in promoting our products and services to people.
- Michael Lynn, “Scarcity Effects on Value,” Psychology and Marketing, Vol. 8 (1991), p43-47
I have bad news for you – automatic sharing of tweets to your connected Facebook account is no longer allowed. This was announced by Twitter:
If you click the link in the tweet, it will take you to a page where you’ll be given instructions on how to manually re-share your tweet post to Facebook via a link.
If you have been enjoying the automatic sharing of your tweet posts to Facebook before, you can blame this change to the Cambridge Analytica Scandal. This has opted Facebook to totally disable re-sharing functionality for many apps, that includes Twitter. This action is seen as a measure to limit auto-posting activities of spammers. The changes took effect on August 1st.
Please note that you will still see Facebook as one of your Twitter accounts’ connected apps.
Even though it still appears, it’s not going to work anymore. You may try to fix it by disconnecting and reconnecting, but this message will keep on reloading. It just won’t allow you to re-establish it.
To clarify things, Twitter now added a note in their Help Center.
If you think that’s bad news, the truth is you should never do this at all.
Tweets that go automatically on Facebook look out of place. Unless you are always cautious of what works on each platform, but nevertheless, by doing that you are actually limiting your content. This results to you not being able to maximize the full capability of these platforms. What is the result? You are failing your audience in some capacity.
I’ll give you an example, hashtags are not that helpful on Facebook. The maximum number of characters on Twitter will definitely cut off your captions on Facebook and Instagram.
Yes, automatic re-sharing will save you time, but really, the only way for you to ensure you’re giving your audience quality content is to put in the time. That way, you’re also providing them with the best experience in different apps.
Bottom line is, it will yield better results for you in the long run if you always try to give your audience quality content. So, I can say, removal of tweet cross-postings is actually a blessing in disguise. Hooray for this!
If you have a business and not utilizing Facebook Live yet for it, you are missing out on the benefits Facebook Live can deliver. And if you are just starting to learn it, Facebook’s producing a new video preference which intends to improve engagement by allowing makers and publishers to post pre-recorded video inside the Facebook Live setting. It’s called Premieres.
Sounds strange, isn’t it? Particularly given Facebook once desired to curb “phony” Facebook Live videos, where publishers re-show old material over Facebook Live with a specific end goal to get an improvement in terms of reach.
This isn’t exactly that. Labeled “Premieres”, the brand-new measure would give authorized publishers the freedom to show pre-recorded material through what’s basically Facebook Live, however, the videos would apparently be identified as “Premiere” and not “Live”.
Facebook’s VP of Product Fidji Simo had this to say:
“People will be able to experience Premieres of videos like movie trailers, new episodes of Facebook Watch shows, or new content from their favorite creators, alongside other fans together in real time – just like watching a Facebook Live video.”
So while it seems that a Facebook Live video and watchers will have the capacity to comment and connect in actual time, the idea is not to misinterpret what is and isn’t live content (which, as noted, is the thing that Facebook has looked to weed out previously). The incentive is to give users another approach to communicate around video content, growing the communicable viewing experience of live to more formats.
That’s the main area which both Facebook and Google been inspecting lately.
As established by the launch of Facebook’s dedicated common live-streaming app Bonfire and the inclusion of brand-new group crowd streaming components inside Instagram Live, Facebook’s hoping to take advantage of that usage of video as a conjoining, chatty device – which is a rising trend, especially among younger users.
Facebook’s been trying out ‘Watch Party’, which empowers Facebook aggregate admins to share open video clips with their affiliates, and viewers to then give out their comments and talk about the material in real time – once more, like a Facebook Live video.
On their end, Google developed “UpTime” and was launched during the early part of last year. UpTime gives its users the ability to create videos with indicators to let them know where their friends are (in the video) and the ability to comment.
Both Facebook and Google believe that communal video viewing is an uprising trend. As compared to regular video posts, Facebook Live videos generate 6x more engagements or interactions.
Premiere is poised to give its users a boost to engagement opportunity.
At first, it may look like a little bit unclear in terms of what’s live and what is not. But it still holds the fact that it is going to be a good addition as trends suggest.
Your business needs Facebook in your online marketing efforts. But with all the changes that are happening there, you have no idea where to begin. There’s a lot of recent news about the modifications Facebook made. And honestly, you don’t have any idea where to begin.
We have to understand these changes are driven by how users and marketers are using Facebook.
And yes, the significant changes are going to affect businesses on how they use the platform.
We have to realize that Facebook users are changing their behaviors. According to the Pew Research Center, they surveyed 4500 people to see what these changes are.
Here’s what they found out:
- More than half of users over the age of 18 have adjusted their privacy settings in the past year
- 42% of Facebook users have taken a break from Facebook in the past year, with up to 26% even going as far as deleting the app from their phone
- 74% of users have either modified their privacy settings, reduced how often they check Facebook or deleted the app from their phone.
- Younger users (ages 18 to 29) were most likely to have deleted the app from their phones.
This means creating mobile-first content is essential. This also means that mobile ad placements are still driving results.
These changes help the way businesses use Facebook in their online marketing efforts.
These are 8 Updates You Need to Know About Facebook for Your Business.
Watch Party & Creator Studio
One of the things that a business owner using Facebook has to use is Facebook Watch and Creator Studio. These are now running worldwide.
Facebook Watch. This tool compiles videos from pages and creators that you follow into one place for users. Users are notified if the pages and creators they follow have new content available. This focuses on video content.
Creator Studio. This is available when you use the Facebook Business Manager. This tool lets users manage content and social presence – for all pages in one place. This is an easy way to check on things for creators and businesses who create content.
Admins Can Now Pixel Groups
Wouldn’t it be great if we can get more data? We can when we use Facebook Pixel on our page. But what if we use that too on groups?
Admins can now gather information that can be used strategically. It’s possible to gather quantifiable data from groups with more than 250 members. This will show how their groups are creating specific actions. They will be able to track their groups with the help of pixel. Information on user growth, in-group activity, and engagement with their websites is seen.
This is a great way to see how their Facebook groups are affecting their business.
Canvas Ads Changes
Canvas Ads is now called “Instant Experiences.” And right now, they have ready-made template options.
Here they are:
- Instant Forms, which is brand new and works like lead gen ads, allowing users to fill out a quick form to learn more about your business.
- Instant Storefront, which allows businesses to display products in a grid-format, making them easy to view and purchase
- Instant Lookbook, which makes it easier for companies to show use cases of the product
- Instant Customer Acquisition, which prioritizes driving specific actions by featuring clear CTAs and showcasing different offerings
- Instant Storytelling, which focuses on using images and videos to tell your brand’s story
These are designed to be engaging and creating an immersive experience. That’s why using a lead form instead of just asking users to purchase is a huge advantage for businesses.
New Tracking Events Coming Soon
Facebook is now rolling out eight new standard events. This will help advertisers and businesses with tracking using their tracking codes.
These standard events are:
- Customize Product
- Find Location
- Start Trial
- Submit Application
This will be a tremendous asset to many businesses. Another thing it will do is reduce the number of complicated custom events you need to create and keep track of.
This is going to be replacing cost metrics for on-site activity. It’s replaced by cost metrics that reflect actions happening across the globe.
This will provide more big-picture views. It will help you make better and informed decisions in your online marketing efforts.
Stories Ads for Facebook
Instagram uses Stories Ads, and it has helped a lot with Instagram marketing. Now it’s coming to Facebook too.
Facebook Stories Ads supports Single Video, Single Image, and Slideshow ad formats. It does this to support the following ad objectives:
- Brand Awareness
- Lead Generation
- Mobile App Install
- Video Views
The ad formats must meet the following media specifications:
- Facebook Stories media must have an aspect ratio between 9:16 and 1.19:1
- Minimum media width: 500 pixels
- Aspect ratio tolerance
Now, this seems a bit complicated. Facebook wants to make it easier for businesses to modify their video content. They are making a button that will convert their existing video content to Stories Ad format.
Advertisers Given More Information About Ad Placements
Wouldn’t it be great if businesses knew what kind of information to have when it comes to their ad placements?
Facebook is now allowing advertisers to see a complete list of possible placements. They can see where their ads could appear when they’re creating the campaign.
This is a tremendous asset because it improves visibility. If you want to make sure where you want your ads to go. Having this list lets you know if you’re ready to go ahead. It can also help if you’re going to restrict placement and targeting options a bit more.
Not everyone likes to see specific content. Wouldn’t it be nice to snooze these? That’s why Facebook Snooze is here. This allows users to snooze particular material. This is now happening in the US, UK, Canada, New Zealand, and Australia.
This is the new Keyword Snooze feature. Users are allowed to temporarily hide posts by choosing keywords they don’t want to see. Only posts that contain the exact word or phrase will be hidden from the user. Content from feeds, groups, and pages containing the keywords will be hidden for 30 days.
How will businesses and marketers get over this? They have to make content that people will want to see. Content that matters.
These are the changes and updates that businesses can use for their marketing efforts using Facebook.
Now, it would be hard to know which one to use or implement. You can try for yourself and your business. But it will take up your time, effort and energy.
Why not let the experts do this for you?
Ask us how. We’re ready to give you a hand.
Top Facebook Updates That You Can’t Afford to Miss – September 2018 Edition
Let’s face it. Everyone has heard of Instagram before. And most probably, you have to. But for the most part, you think of the platform as something that you use to post pretty pictures online. You don’t believe that this would also affect your business.
It is such a powerful tool. You can use it to get your business up and running and making it work for you online. And with the fantastic updates that are coming in, it’s going to make your business more profitable.
The problem is, you have no idea how to use and make it work for your business. There’s always this chance that you will randomly choose pictures for your business.
Here are some features that will help brands in Instagram. This will help those brands expand security and verification options. These features will also help your content stand out and drive engagement.
Here are 6 Updates that you need to know about Instagram that will help you with your business.
New Shopping Options
There are two new features that you can find in the Shopping options. These features can help businesses improve the shopping experience and get more sales. Here they are:
Business profiles with product tagging can now tag products in their Stories.
This will provide your business more reach. It will also maximize the ROI for the products you sell on Instagram.
Instagram is testing a new shopping channel in the Explore section.
This is made to follow the tastes and style of individual users. This is based on the brands that the user are following and interacting with. Using this, there is a better connection between the seller and the customer. This will drive new customers and repeated sales. Using this will help improve the reach and opportunities.
Expanded Security Settings
One concern of companies using Instagram for themselves and their customers is security. There is always that risk of being exploited by hackers and malware.
That’s why Instagram has expanded its security settings. This includes using third-party authentication apps to log in to your Instagram accounts. There is also a two-factor authentication. This will create a more secure way to log into the account. With this, the risk of hacking decreases significantly.
More Information Available for Users
Knowing relevant information is something that would drive relevance to sales and campaigns. That is why Instagram created a Virtual ID for users. This will better evaluate the authenticity of accounts with large audiences. This is information “About this account.”
This will include the following things:
- When you joined Instagram
- In which country your account is located
- Other accounts you share followers with
- If you changed your business name in the last year
- Any ads that your account is currently running
Instagram Verified Badge Is Here
One of the things a business needs is to show credibility. It’s also one of the hardest things to do. Sometimes, it can be faked. That’s why Instagram is getting a verified badge for legitimate businesses to get it’s reach out.
Becoming verified here could have a significant effect on a business. It shows that the product has the authority and reach. It also adds credibility that will help a company in their efforts.
New Superzoom Effects for Stories
Yes, we all know that Instagram is a visual medium. That’s why it launched Stories. It’s also an excellent way to sell and market to your intended audiences.
That’s why Instagram is including New Superzoom Effects for Stories.
Right now Instagram is testing these six new effects:
- Paparazzi-like camera flashes
- Explosive fire and adrenaline-fueled music
- Heart-filled fog with music playing
- A big red X with a classic door-slamming “rejection” sound effect
- Falling leaves
Polls Added to Direct Messages
Businesses need Engagement to drive sales in their marketing effort. That’s why poll stickers have been a valuable asset on Stories. This makes it easier to get both social proof and engagement.
Right now, you’ll be able to send poll stickers a single individual or a select group all at once.
Having this, it will be easier to create engagement that will help you drive sales.
Instagram is a powerful tool for your business. It’s not just a place to put visual content. It’s also a place to get your business to connect with individuals and groups. This drives engagement and gets more sales.
Of course, you can try to do this on your own.
But if you want to get the best out of it, we’re here to help you.
Top Instagram Updates You Need to Know in 2018
Do you want to figure out the outcome of your marketing efforts across publishers, channels, and devices? Try Facebook Attribution.
In today’s world where people are using multiple devices, browsers, and channels, that makes it all the more difficult for you to measure the outcome of your marketing efforts on your business. As consumer exploration has advanced, conventional attribution structure may no longer present a thorough measurement of how effective your marketing efforts still is.
Marketers always want to measure how their marketing is delivering business results and if their investments are gaining profits. And this is where Facebook Attribution comes in handy – it makes measuring these aspects a lot easier!
Want to know your numbers across the Facebook group of apps and services? Facebook Attribution can do this for you.
Understand how your Ads are doing including on Custom Audiences, Lookalike Audiences, and mobile in-app media.
And since Attribution has access to all of your Facebook impression and click data, it automatically consolidates conversion events from Facebook pixels and app events over the SDK. Not only that, but it also presents support for Offline Conversions providing a comprehensive view of Facebook performance.
People-based as well as cross-device results can be measured
Since Facebook Attribution is built on a foundation of people-based insights, it gives you a comprehensive account of your marketing performance across publishers, on and off Facebook, and across devices and channels.
The best part is Attribution is free and easy to use with minimal setup
For businesses that are looking to understand how effective their marketing efforts are on and off Facebook, Attribution is free – regardless of the size of the business.
Getting started with Attribution is as easy as 1-2-3.
Here are two ways:
- Visits: Performance across publishers is auto-populated through the use of UTM tracking parameters. If you’ve already set up your Facebook pixel or SDK, no additional setup is required to use Facebook Attribution.
- Tags: Get a more complete picture of your marketing effectiveness by adding impression and click tagging across the publishers you work with. For more advanced reporting, you can set up other third-party platforms with publisher tracking tags.
Assign credit based on correct incremental value with data-driven attribution.
Facebook Attribution is disciplined on randomized controlled experimentation thus allowing you to measure the incremental value of your marketing efforts precisely. This model is available on Facebook, Instagram, Audience Network and Messenger.
Learn more about data-driven attribution.
With Attribution insights, you can make more informed marketing decisions
- Maximize your budget and ad strategies by reallocating your budgets to campaigns that are most effective at driving conversions
- Increase your focus on the marketing tactics that work
- Optimize placement, creative and audiences that are performing best
- Use attribution results to inform your quarterly and annual planning
For more information about Facebook Attribution, please visit Advertiser Help Centre.
Conventional marketing attribution tools depend entirely on cookies and last-click attribution, and this is probably the reason why you are not seeing which part of your ads truly drives business results.
To help you make more intelligent business choices, you should use Facebook Attribution.
Facebook Attribution is an advertising measurement tool intended to give you a thorough picture of your customer’s venture.
With Facebook Attribution, you can:
Understand which of your ads are driving activity
Assign conversion credit to promote touchpoints along the customer venture, on and off Facebook, to comprehend what clearly drives your business results.
Measure over the Facebook group of services and apps
Amongst other things, you can also see outcome results from the Facebook pixel, application occasions, and Offline Conversions, and measure view-based conversions and ads utilizing Custom Audiences.
Allocate credit dependent on evaluated incremental value with the information-driven attribution model
Having checked against randomized controlled experiments, Attribution allows you to quantify the assessed incremental effect of all your advertising endeavors across Facebook, Instagram, Audience Network and Messenger with the information-driven attribution model.
Measure across gadgets, publishers, and channels
Keep track of conversion paths that occur over various gadgets and effectively see the performance by channel – paid or organic – and publisher to know what’s driving your conversions.
You want to get your business out online successfully. And of course, you have a lot of things to do. But the problem is, you don’t know where to start.
And you need a complete solution to let you start, grow, and manage your business online.
You need to create an online store that is uniquely you.
You need to sell in different places – not just in your physical store.
You need to manage all the operations that make up a successful business.
But how do you that?
Shopify is the complete solution for your need to start, grow, and manage your business online.
What exactly does Shopify do for you?
It helps you create and customize an online store.
It helps you sell in different places. It could be through the web, mobile, social media, online marketplaces, brick-and-mortar shops, and others.
It helps you manage your products, inventory, payments, and shipping.
And let me tell you, here are some exciting updates that they’ve developed to help people that use Shopify.
Here are 6 Updates you need to know about Shopify for your business.
Better Shopify App Store
Shopify has a fantastic collection of apps that merchants can use to get their businesses up and running. Right now, they have redesigned and relaunched it. They made it better for the merchants so that they can market more efficiently.
It helps to match with over 600,000 merchants. This is through new subcategories, improved app listing pages, and better recommendations. This will be easier for them. It will help merchants to discover, evaluate, and use apps to help them run their business.
Another thing, app developers can also showcase their skills through the apps they show here. This is to let the merchants know apps work best for them.
App Trials and Improved Billing Information
There are apps that merchants can use. Of course, they can try them out first through app trials. In Shopify, they can see how long they have been using these apps and how many days are left until the trial ends.
Aside from this, it’s also easy to see the billing information of a merchant. They can see the charge dates and the charge amount of the app. They can also see any additional charges they have incurred.
This will help them understand exactly how much an app is costing them. They also get to know how much they will be charged. This provides clarity and helps in avoiding misunderstanding.
Simplified Shopify Plus using Transporter App
Data migration is often one of the challenges of setting things up. Luckily, Shopify Plus has the Transporter app. This is a data migration tool. It helps merchants to upload large files, import products, customer data, orders, and other things. This is the fastest way to load data into Shopify.
Using this can save you valuable time and effort.
Using CSV for easier migrations
Of course, aside from Transporter, there are other ways to redirect your data in Shopify. Another way to do this is by using CSV files. In a couple of minutes, it is now easier to redirect thousands of their store’s pages. This makes it easier for them without risking extremely valuable hard earned search rankings.
Yes, it is possible to sell and get paid in different currencies in Shopify. This helps hundreds of thousands of growing merchants accept payments anywhere they sell. And of course, they can sell in a foreign currency and receive payouts in their local money.
Merchants can do the following things:
- Experience a better payments experience with clear, low rates and no hidden fees
- Provide customers with a seamless checkout experience and increase conversion rates with accelerated checkouts like Shopify Pay, Apple Pay, and Google Pay
- Sync customers’ payment details with their orders, helping them track what, how much, and by whom they’ve been paid, without leaving Shopify
And the good thing is, you can set this up in about a minute.
Right now, GPDR is essential. It establishes a website into something legitimate. Also, all Shopify apps that handle personal data needs to subscribe to all mandatory webhooks. This allows developers to respond to requests around accessing, viewing, and deleting personal data.
Knowing this, it helps secure your transactions in business by keeping sensitive information safe.
These are what you can expect in Shopify.
But of course, you want to get this up and running more efficiently. It’s a challenge to do it on your own.
Why not let us help you? All you have to do is contact us. See you.
What’s New at Shopify: September 7, 2018
What is Shopify and how does it work?
Photo by rawpixel on Unsplash
The way to do business has changed, and it affects everyone – including your business. You’ll be surprised at all the things that you have to do.
You need to get a PLAN OF ACTION.
You need to get YOUR MESSAGE HEARD.
You need to SCALE AND AUTOMATE YOUR PROCESS.
You need to GET MOTIVATION AND TAKE ACTION.
It sounds simple, right? You know it isn’t. It’s easier said than done. You need to have an idea how all of these things come together.
So let’s see what you have to work on…
It takes a plan to get your goals to success up and running. It’s not just in the olden days where a strategy comes in. Now, more than ever you need a strategy that will guide you. You need a solid plan that shows you the right direction digitally. You don’t need to take in the next shiny object because of fear of missing out.
SOCIAL MEDIA & DIGITAL ADVERTISING
Getting your message across the internet is hard. You can shout all you want, but it’s only going to be a whisper when you have no idea how to be heard. You need a capable system that will exploit social media and digital advertising. It’s what you need to get through all that noise.
A successful business runs on efficient processes. You need to leverage automation to do this. With all the tools and software out there, you need to know which one works for your unique situation. You need to get the bang for your buck when it comes to digital automation.
It’s true that you can do it alone. But it doesn’t mean you have to. Even businesses need coaches to motivate and guide them. They need the guidance to give them an edge and to call them out when needs be. And this is something that they have to do.
But where do you get that?
It’s surprising that a large number of “digital marketing agencies” keep popping up. But it’s the same generic service that gives out the same bland results.
YOU NEED AN AGENCY THAT HELPS YOU STAND OUT.
You need a digital marketing agency that’s a misfit.
That’s what Misfit Digital is.
What’s a misfit?
A misfit is a person whose behavior or attitude sets them apart from others in a conspicuous way.
Misfit Digital wants your business to stand out from the rest.
Misfit Digital wants your competitors to be uncomfortable.
Misfit Digital wants your target audiences to take notice.
Misfit Digital is the risk-taker you need to get results online.
What can Misfit Digital do for you?
They will create a DIGITAL STRATEGY that helps you connect with your target audience. They will check your digital assets and create a roadmap. This will convert your target audience into happy customers and active advocates.
They will create campaigns that work effectively in SOCIAL MEDIA & DIGITAL ADVERTISING. And it’s not just by “feel,” they do this by using data-driven processes that pinpoint and optimize things.
They will create a DIGITAL AUTOMATION that will increase engagement and revenue. It’s not just from your customer base, but from your target market as well.
They will provide COACHING that will help you clearly understand. They will focus on giving you the right training on how to use social media and digital advertising. So you can connect with your audience and increase your revenue.
When push comes to shove, you need something different to get things done.
You need a misfit – something that will change the way you look at digital marketing in breathtaking ways.
That’s where Misfit Digital comes in.
Want to know more? Just give us a call or drop us a line. We’re here to get things done for you.